For your life
Research translated into the decisions, services, and experiences that could actually change.
In a randomized field experiment on a major short-video platform, a celebrity sleep-reminder campaign shown between 1 a.m. and 5 a.m. increased late-night usage 14.75% and overall platform usage 2.18%, with elevated usage persisting for weeks after the campaign ended.
A model trained on 2,216 recipes designed two burgers that 101 blind tasters rated as highly as or higher than an original Big Mac for flavor, texture, or overall liking.
Machine learning paired with fast spectroscopy separated authentic oils from adulterated samples at industrial scale.
An AI-guided survey helped archaeologists confirm 303 new figurative geoglyphs in Peru in only six months of fieldwork.
BirdNET turned a phone recording into a global bird-identification tool—and millions of ordinary walks into useful ecological observations.
Machine learning revealed a richer structure in sperm-whale click patterns—without pretending we can translate what the whales are saying.
